Monday, May 11 2020
In any business, it is extremely important to find a specific niche to work in, especially if you're starting out, and this isn't any less true when you're in merchant services. You are practically guaranteed to be swamped with competitors if you try to be too general in your approach. So the first thing you should do when deciding the direction of your business is to figure out what will make you different from the rest.
When I went to a conference for Merchant Services ISOs and sales agents recently, I couldn't help but make the observation that most of the companies did not see themselves as broadly-focused. Instead, the majority of the merchant services ISOs and sales agents set their focus towards a single niche of merchants that they concentrated on.
What do I mean by “niche”? Well, in this context, it basically means choosing a micro-market where your skills and talents would be best suited, and where you will meet fewer competitors. Instead of trying to please everyone (and likely failing), you will just please a handful of customers very well.
Now, what kind of niches can a merchant services sales agent exploit? There are actually many of them. For example, I met one individual at the conference who was looking to focus on POS systems. He wants to concentrate on getting the right kind of terminal to his clients, and of course also selling them the merchant account. Another businessman created a rewards program for his current clients for finding him new merchants, and this helped grow his enterprise. Yet another company was putting its energy into creating the actual POS software, so that its user base would get used to the interface and not want to switch to another.
Every one of these methods may be different, but they are all performed within their own niche, which makes them powerful. In any field that is very competitive, this is the best strategy to use.
What can you do to leverage your specific talents?
How can you find your own niche as a merchant services provider? Here are some ways that you can differentiate yourself:
If you're having trouble figuring out what niche would work well, then consider a few things:
These can all give you clues that will lead you in the right direction. Finding a niche that you can fit into will make your ROI better and even your work life more enjoyable.
Have you decided on a niche yet? Let us know.
Article by Shaw Merchant Group
Thursday, May 07 2020
Knowing how to navigate the partner portal is extremely important if you are going to be a successful agent. The partner portal has all of the resources, information, and other tools that you will need and reference on a daily basis. One of the most important places inside the portal is the prohibited and restricted list. Naturally, you probably have a lot of questions about this list. It is one of the most common questions that we get with regards to the partner portal and the information contained within. In this short overview, we are going to answer some of the questions that you undoubtedly have about the prohibited and restricted list that is located inside the partner portal for maximum convenience.
The first step is navigating to the list itself. To do this, the first thing you need to do is go to the Tools section of the partner portal. At the bottom right there is a list of documents that is entitled Sales Partner Resources. In this list, you will find important resources related to your relationship as a sales partner. One of those documents is the restricted & prohibited list, which you can click to easily access.
If you are not able to locate the list for some reason, then you can also use the search function at the top of the page to search for the restricted and prohibited list and find it in a matter of seconds.
As you can image, the restricted and prohibited list is a list that dictates what merchants are restricted and what activities are prohibited. This list is a great resource for you as a partner so that you don’t waste time on a merchant that you won’t be able to end up providing services to. You should consult this list any time you have a question about whether you are going to be able to provide services to any given merchant.
In this document, you will find a well-organized chart that tells you exactly which businesses are prohibited from using your suite of processing solutions. In addition, the sheet breaks it down by which banks prohibit which businesses, because different banks have different requirements for merchants. This quick reference sheet will save you time and frustration by allowing you to quickly reference it anytime you need to confirm whether you can provide services to a merchant.
There is also a remarks section in the document that will give you clarity on the requirements and industries that are allowed or prohibited. For merchants that require a certain additional documentation or submission, you will find those requirements on this sheet.
Not only does this sheet help save you time and prevent you from having to consult a complicated resources center to find the answers that you are looking for, but it also helps you to build trust and credibility with the merchants that you are working with. Being knowledgeable on which merchants you are able to provide processing for will make the sales process more smooth and successful.
Wednesday, May 06 2020
In the past, there has been a charge to use USAePay transactions with EPX. However, due to a new merchant services partnership with USAePay, EPX is now able to process transactions at a rate of $0 per item! This amazing new development not only means more affordability for merchants, but also opens doors that were previously closed for partners and agents looking to expand their horizons. Per item transaction fees are a nuisance and a profit-killer. Through the hard work of these two organizations, that problem is now solved, helping merchants and merchant services agents everywhere achieve more.
Of all parties involved, this new development perhaps benefits the merchants the most. While merchants have not always had fees passed down to them, they still feel the effects of having to increase processing fees and tack on per item fees to transactions. With less affordable payment solutions and higher processing bills, merchants are having a harder time succeeding. That is, until now. This partnership provides a flurry of benefits to the merchant that allows them to go with the payment processor that best meets their needs, not just one that doesn’t carry per item fees for USAePay transactions.
In addition to helping the merchant be more successful and find a better solution that meets their needs, this partnership also opens up countless doors to the agent. Merchant Services Agents have long been somewhat restricted by who they can partner with based on their status with USAePay. Merchants with this shopping cart solution often avoided solutions like what NAB has to offer because of the extra fees that are often involved. With this partnership, that struggle is a thing of the past.
With USAePay transactions now $0 per item, the world of merchants opens up to agents all over the globe. No longer do unnecessary fees stand in the way of gaining partnership with a merchant that needs your services. With processing more affordable than ever, merchants can get the outstanding value that our payment processing software, solutions, and other infrastructure has to offer. You can start exploring which merchants you were previously unable to serve because of fees and now show them the benefits of using EPX with USAePay.
Along with being able to serve a wider range of merchants, merchant services agents will also be able to serve their existing merchants better. With more margin to work with on each transaction, merchants can explore which solutions they can invest in that they otherwise wouldn’t have been able to. This strengthens the bond between merchant and agent and helps agents build trust.
As you know, it is now $0 per item to process a fee with USAePay on EPX. However, there is a small, monthly charge of $6 to use the service. Any merchant doing even small volume should look at this as an incredible deal and an opportunity to work with a payment processing provider that is more suitable and attentive to their needs.
Tuesday, May 05 2020
NAB has always been notorious for providing partners with one of the most comprehensive and complete sets of tools to help them succeed in the industry. At NAB, we truly care about our partners and want them to succeed because when they succeed, we succeed. To do this, we have established a marketing materials module in our merchant services partner portal to provide our partners with all the literature and layouts that they might need to sign on a new account and explain the benefits of our many solutions to their merchants. With these marketing materials, you’ll be able to close more accounts and have more of an understanding between you and your merchants.
In order to utilize the functionality that we have given our partners, you need to know where to find these resources. To access marketing materials in the partners portal, go to the Tools tab in your partner portal. Under the Tools tab, you will see a section labeled Marketing Materials. This is where you can find the marketing materials that we offer to our partners.
Within the marketing materials section, you will find a wide selection of customizable sell sheets that you can use to increase your conversion and better communicate with your merchants. These sheets are not just there for convenience, they are powerful and proven templates that you can use to increase your sales and make your merchants more likely to continue using your services.
With these sheets, you can more easily explain the benefits of each service that you offer. Having a way to easily and quickly deliver this information to your clients and merchants is essential to the sales process. NAB is one of the best in the business at providing these tools because we are not afraid to invest in the success of our merchants.
Using the templates that you can find in the marketing materials section is very easy and can be done in a matter of seconds. First, you will need to find the marketing materials template that you wish to use. There are 11 sales sheets to choose from right now, but the selection is ever-expanding and sure to include more in the coming weeks.
To use any one of these templates, simply click on the template and enter your personal information when prompted. The template builder will add this information to the sales sheet at the bottom footer of the sales sheet. This makes the sales sheets fully customizable and easy for you to distribute with your name and information on it. If you want to create your personal brand while also giving your merchants an easy way to find your contact information for the solution they’re reading about, then these customizable marketing materials are the perfect solution for you.
Use these sales tools to their full potential and you could have increased success as a merchant services sales agent.
Tuesday, May 05 2020
As you know, merchants need a comprehensive system for accepting payments. This not only includes a credit card processing POS, but also the software that powers these systems. Accepting payments is one of the most crucial aspects of running a business of any size, and you should never be held back by the processing solution that you select. If you truly want the best for your investment, then a processing package from NAB Velocity is the right choice for you or your merchant.
Velocity is a processing package offered by North American Bancard Agent Program that is a comprehensive and flexible suite of solutions for merchants in almost every industry. With NAB’s semi-integrated solution that is comprehensive enough to give a fast start and flexible enough to provide customization, merchants will have everything they need to process payments reliably, quickly, and with optimal performance.
For most merchants, Velocity is the only software solution that they will need to accept payments in the best way possible.
Velocity is one of the most comprehensive payment processing solutions in the industry. There are a variety of ways that you can use velocity to your full advantage. Here are some of the best ways that Velocity can be used to extract maximum advantage for any merchant.
One of the best ways to get the most value out of Velocity is to integrate it with one of our valued partners. For those that have multiple business assets in different industries, this method of using Velocity will fit the best. It allows you to create a scalable and replicable payments processing infrastructure that you can use within several different assets.
Another possible way that merchants can use Velocity to its full potential is through the integration with the Velocity Virtual Terminal. With the virtual terminal, merchants will gain access to a comprehensive integration that maximizes processing potential and streamlines business operations. The virtual terminal is the ideal solution for mid-sized merchants that need a robust processing software and infrastructure to help their checkout process run more smoothly.
For those that have their own developer and POS application that they prefer to bring to our solution, the third way that you can leverage the power of Velocity is to integrate your existing POS application with the Velocity merchant processing system. While many businesses don’t have these resources at their disposal, those that do find that the power of Velocity combined with the customization and freedom of their own POS system combine to form a very desirable solution that makes it easy to get the most out of their processing system.
Velocity is clearly one of the most powerful processing infrastructures on the market today and very enticing to merchants of all sizes and in all industries. The customization and flexibility that Velocity affords make it a desirable solution for any business that wants to get the most value out of their payment processing software.
Saturday, May 02 2020
One of the most lucrative fields that you can get into as a salesperson is selling to other businesses. Unlike most end consumers, business owners keenly understand the value of investing wisely in long-term solutions, and not merely throwing away their money on something cheap. If you want to truly contribute value to other business owners, while making a decent paycheck every month yourself, one of the best ways to do that is to offer quality merchant services. You will be invaluable to your clients, and if you serve them well, they will continue to look to you for ways to make their business more efficient.
Why start selling on your own, though? Isn't that a lot more work? What are the benefits if you're already working in a commission-based kind of job? Well, here are a few of the major ones:
More Control - Even if you're working in a field where you get a relative amount of independence, like in sales, you still don't have complete control, and your whole work life revolves around satisfying someone else's numbers. You may have your own personal selling style, but the overall strategy that the company follows—the direction in which “the ship” is being steered—is not determined by you, but by someone else. This may not be such a bad thing for some people, but it also means that your livelihood is ultimately in someone else's hands. What if the owners of the company that you work for make a dumb decision that spells the end of the business? You will have to suffer the consequences anyway, even though it wasn't your fault.
More Cash - Of course, if you own your own merchant services business, you have the potential to make a lot more money than someone who doesn't. If you're an independent contractor, at the end of the day, the people above you are raking in the most money. Sure, as a salesperson, you might make a hefty percentage of that, but the fact of the matter is that your potential for financial growth is stunted. If you have a business that you control yourself, it is basically up to you how much money you want to make, and you keep more of the fruits of your hard work.
The Potential for Scale - The thing about a normal job, even a sales job, where you're working for someone else, is that you rarely have the possibility to scale things up. In other words, you can't “replicate” yourself by hiring someone else to do some of your tasks, and this can greatly reduce your long-term income potential. When you start a merchant services business, you can choose to run it in many different ways, but one way is to outsource the work slowly until your business can practically run on its own. For true residual, passive income, this is the kind of situation that you will want to be in. This is what makes it possible for you to work because you want to, and to make money even in your sleep. You just can't do this when you work for someone else.
Now, you may be thinking: How do I start a merchant service business? Maybe you've been a salesperson for awhile—maybe you've even been selling POS equipment and other important retail tools—but you're not sure how to make that leap into selling for yourself.
Well, unless you've invented and designed your own solutions, you're going to have to start by forming a partnership with a merchant services agent program that you believe in. They're going to have to make a product that you can really get behind because, if you're building a business for yourself, most of your money is ultimately going to come from the back-end, from repeat customers. This is why it is so important to take a step back and think about quality above anything else. By all means, find a program that is lucrative, but don't ever sell a product that you wouldn't feel enthusiastic about using yourself. In the end, this is what is really going to create repeat business.
What traits do you look for in a merchant services agent program, then? Don't be taken in by any fancy bells and whistles. Basically, these are the things you are going to want to see:
A History of Reliability - Again, there's no sense in selling shoddy services or products. Look up reviews of the company and decide if they are any good. Research their products and make sure that they are user-friendly. Find a way to use them if you can. The easiest products to sell are the ones that are actually good because they basically sell themselves time and time again.
Generous Revenue - Share Since this is going to be the core of your business, you are going to want to find a merchant services partner program that gives you a good cut of the sales. If you're doing all the work of finding and maintaining leads, then you need a fair percentage of what that customer is paying.
Residual Income - Part of what makes selling POS services so lucrative is that there is often a monthly fee involved or else the merchant services agent program takes a percentage of the user's sales. As a partner, make sure that you have access to a significant portion of that long-term income as well. This is what is going to pay you month after month, even long after you have made the initial sale. This is where most of your money is, really.
Lots of Options and Flexibility - The company you work with should have lots of different options when it comes to revenue sharing, that way you will be able to build a strategy out of the one that best suits your business.
So, what specific company can you go with that will fulfill all of these needs? There are a few, but one of the best and most reliable is North American Bancard. They provide real value to their clients, so you should have no trouble working with them and building a stream of residual income from their products. Ultimately, though, just focus on solving your customers' problems and finding a company that can help you do that, and you should be able to start building your own merchant services business.
Thursday, April 30 2020
Whether you are a merchant in need of services for processing payments or a representative looking to break into the industry and start off with a reputable solution to provide for your clients, the PayAnywhere suite of solutions is the ideal package for you. PayAnywhere’s suite of solutions is the latest in an industry full of innovation and forward progress. With our robust products, you’ll soar to new heights in the world of merchant services sales.
One of the greatest things about our PayAnywhere solutions is our POS equipment that runs on cutting-edge technology. We utilize robust construction, superior technology, and hyper-focused features that solve the problems of small businesses around the world.
For those that are in need of a small and compact solution for their mobile needs, the PayAnywhere handheld terminal is the perfect solution. It features a 5.5” screen that makes it easy for staff to process payments with ease. The compact size makes it perfect for those that need to accept payments outside the store.
The payment processing options include a chip reader and stripe reader to accommodate all customers with varying types of cards. You’ll also find a receipt printer for maximum convenience and PIN capability. Scan barcodes with ease with front-facing and back cameras. The best thing about the handheld smart terminal is the fact that it all operates on our PayAnywhere software, which is designed to help your business be more efficient.
If you need something a bit larger for your store POS, try out our countertop smart terminal option. This larger, but still sleek and compact version of our payment processor gives you maximum functionality and features.
The countertop terminal features a 4.5” screen that interacts with the customers, card processing through chip and stripe, PIN capability, and a built-in receipt printer. It also carries two cameras to allow easy scanning of barcodes and can connect to either 4G networks or Wi-Fi.
The countertop smart terminal runs on the PayAnywhere app to give you control and insight into your payment processing and revenue reports. With this tool by your side, you'll be ready to process payments efficiently, effectively, and affordably.
The most important aspect of our PayAnywhere solutions is the PayAnywhere app, which is widely regarded as one of the most comprehensive merchant services and payment processing software solutions on the market.
The PayAnywhere portal will allow you to get a visual representation of the day’s activity, various modules to help you gain insight into what’s happening in your business, sales applications to monitor employees, and more.
The PayAnywhere app differentiates itself by also offering an inventory module to allow you an easy way to monitor stock levels and evaluate product viability. To gain even more insight into your business, use the robust report functionality to generate reports that are based on your sales data. If you’re ready to gain a business tool that will give you full control over the numbers that drive your business, then pairing a PayAnywhere terminal with the PayAnywhere app is the best possible combination.
Tuesday, April 28 2020
Important Payment Dates
Whether you are already a merchant services sales rep or you are thinking of becoming one, one of the most important things that you would like to know is when you are going to get paid. As it turns out, being a merchant sales representative usually means that you have a pretty easy-to-understand payment schedule that allows you to know when to expect your commissions and residuals.
To make it easy, most merchant service companies pay out their representatives twice a month. There are two important dates that you will need to pay attention to as days that you are likely to get paid on. The first payment date for each month is on the 15th. The second most important date of the month that you will be paid on is the 25th. With these two dates in mind, you can always know when to expect a payment to come into your bank account.
If you are a merchant services sales rep, you often have the choice of getting your funds on the 15th of the month of the 25th of the month. For most, it is preferred to get your payments earlier. However, it is up to you how you wish to structure the payments.
In addition to regular salary and commissions that will hit your account twice a month, there are also two types of bonuses that you might expect to be paid out at various times throughout the month. As a salesman, it is important that you know how and when these bonuses are paid out because you work hard to get your bonuses.
The first type of bonus that you might experience is called an approval bonus, which kicks in when a business is approved for their merchant account. This bonus will usually payout within 24 hours of the merchant getting approved, and there is no set date per month that these are paid out.
Another type of bonus that you might be paid if you are making consistent sales and your accounts are having success is an activation bonus. This is a bonus that occurs when the merchant account that you have signed up has processed $300 of either Visa or Mastercard transactions on the account. This bonus should hit your bank account within 24 hours of the bonus requirements being met.
Finding Payment Information
If you are curious about how your income breaks down and what is being paid to you, then you can always consult your partner dashboard. Within this dashboard, you’ll be able to see the breakdown of your residuals, month-to-month comparisons, and even performance metrics. With this information, you will have everything you need to be informed about the status of your payments and your performance as a seller.
Though some people have trouble understanding how merchant services rep payments work, this breakdown should have made it easier for you to understand how you can expect to be paid out on a regular bonus for both residuals and bonus payments.
Tuesday, April 28 2020
As a merchant services agent, you know that one of the largest struggles is finding a way to organize your merchants, monitor their activity, and review your own performance. With a traditional merchant services company, this could fall to you to monitor. However, there is a better solution. The North American Bancard Sales Partner Portal is one of the most innovative partner portals in the industry and it has a robust set of features that allow you to do all of these things and more with ease. With this partner portal, you’ll be empowered to handle your merchant services business and gain full control over the metrics that drive your livelihood.
Feel at home with custom branding
One of the most interesting features of the partner portal is that you are able to brand the portal with your own logo and color to make it feel more personalized and specific to your brand. This feature allows your firm to gain all the reputation and legitimacy of a large corporation just for cooperating with North American Bancard.
Easy to use dashboard
If you have ever dealt with an unnecessarily complicated dashboard that is complicated to use and navigate, then you know the strain that it can put on your workflow. With this dashboard, you’ll never be held back from productivity. This dashboard is one of the easiest to use in the industry and provides you with an easy way to navigate and find the information that is important to your business.
Visualize your progress
When you are making progress and signing on new clients, it is always helpful to visualize your progress and see how far you have come from the beginning of your journey. If you are a visual person that values having these resources, then this portal is perfect for you. It contains visual aids to show you your progress and visualize the performance of your business.
Gain access to marketing materials
Within the portal, you’ll not only find payment information and performance metrics, but also the tools that you need to improve your performance as a representative. There are marketing materials located within the portal that will help you close more sales, connect with your clients, and save time throughout your day by giving you all of the information that you need in one central location. With the help of these marketing materials, you can quickly rise through the ranks to become a highly paid account representative.
Handle support tickets
When your merchants have issues or concerns, it can often be a hassle to try and communicate with them and organize their issues while also documenting them well. That is where the partners' dashboard comes in. The dashboard contains support capability to allow you to handle and facilitate product support inquiries from within the dashboard. There is also a knowledge base within the partner portal to help solve any minor issues and give your customers the care and attention that they deserve.
Monday, April 27 2020
All around the world, there are thousands of businesses that use vital services that are referred to as merchant services. These are services such as payment processing, which is what allows businesses to accept and process payments so that they can make a profit on their product. Without these services, businesses would be unable to function in the modern world. You might think that the fact that these services are an absolute necessity to these businesses make them an easy target for selling, but that is now always the case. There are definitely some positives as well as some negatives when selling merchant services.
This guide will show you some of each and hopefully give you some insight as to whether a career selling these services is right for you.
Undoubtedly, there are some very positive aspects of selling merchant services for a living. If you have had a sales job that is similar in the past, you already have known some of these benefits. Here are some of the best things about selling merchant services.
There is always a market
One of the best things about working in the merchant services industry is that there is never a lack of demand for these services. There are always new businesses sprouting up as people chase their passion for owning their own business. And existing businesses are always evaluating their options and ensuring that they are getting the best deal on the market. For that reason, you won’t ever have to worry about the industry as a whole drying up. People will always need to spend digital money and businesses will always need to find a way to accept it.
Set your schedule
For many that are in a commission-based sales job, one of the greatest benefits of it is being able to get to the point where you are working when you want to work instead of punching a time clock when you get to work. When you are a partner in a merchant services sales program, you will be able to set your appointments on a schedule that works well for you.
Build passive income
Finding and signing clients to lucrative merchant processing contracts is hard work, nobody denies that. However, all of the hard work that you put into this process could end up paying out tenfold throughout the years. One of the greatest things about being a merchant services salesperson is that your accounts can earn you passive and residual income long after you have closed them to a contract. This could help you build passive income for years to come and eventually phase out the bulk of the labor that is involved in this career.
High commission rates
When you compare merchant services to other industries out there, you will find that it has a very competitive and comparatively high commission rate compared to those other industries. The high price of the contracts and the fact that they continue to pay out for years to come is what makes these sales so valuable and why some of the best salesmen in the world turn to merchant services when they want to increase their earning potential.
Just as there are many pros to selling merchant services, there are also some aspects that could prove difficult. You should watch out for these aspects and consider whether they are something that you are able to overcome and overlook.
Highly competitive industry
There is always a lot of demand for merchant services, but this fact also means that there is a lot of competition. One of the hardest aspects of selling merchant services is that you will always have competition breathing down your neck, waiting to provide your client with a better rate. This is really where your ability to create and nurture relationships will come in handy with client retention. This industry is not for those that don’t like competition and healthy capitalist tendencies.
Dependent on success to make money
When you are a sales representative in any industry, you know that your ability to make money is heavily dependent on the success that you have when selling your product or service. It’s no different in selling merchant accounts. If you want to have a good income, then you will need to become skilled at selling these products. If you don’t feel confident that you can do that, then it might not be the right choice for you.
Sunday, April 26 2020
As you might already realize, selling merchant services, such as credit card processing, can be extremely lucrative. Below are the steps that you can take to get into this fascinating business, starting with finding your first leads:
Step 1: Find Your Prospects - First, you need to start thinking about where your prospects are. What sort of businesses do you want to sell to, and where can you find them? Your best bet is probably to find businesses that are currently in need of merchant services, since it's much easier to persuade a merchant if he isn't already signed up with a competitor. You can find out what new businesses have opened up in your area by joining your local chamber of commerce or professional business associations. Being able to interface with business owners in person will give you a huge leg up over the competition. You might also try looking in your local newspaper for local stores that have just opened up.
Step 2: Make a Sales Pitch - Sometimes your ISO will provide you with a sales pitch, but you might be better off making one of your own that you adapt to your situation or niche. In general, though, just put yourself in the shoes of your prospect? What do they really want? Your sales pitch should revolve around that. If you don't know enough about your potential customer yet, ask him. Have him tell you about his sales, what kind of industry that he's in, and whether most of his transactions are done online or at his physical storefront. This will give you an idea of how to serve his unique needs. Ask your prospect if he'd like to customize his solution using your products, and then help him put his ideal credit card processing setup together. In this business, you'll want to ditch any high-pressure sales tactics when selling merchant services. Since you will have a long-term relationship, the prospect needs to feel comfortable that he got exactly what he wanted.
Step 3: Sell It - Once you have figured out what your prospect needs and taken the time to come up with a good solution, schedule a time for another meeting. It shouldn't take more than twenty minutes or so to pitch your idea. You might want to put a power point presentation together, or something similarly visual to get your point across. Be very clear in the language you use, by the way. Make sure that it's nothing too obscure that will confuse the merchant. Also, don't be overly detailed—the merchant is only really going to care about how the solution will serve his ends. Just focus on telling him how it's going to save him time and money.
Step 4: Close the Deal - If your prospect is ready to move forward, then get started as soon as possible. Don't put it off; make sure to work while the merchant's “buying temperature” is hot. Fill out the application for the service right then and there if you can.
Step 5: Stay Involved - Since you will be making residual income from this person, make sure that you build a relationship with them over the long-term. Don't just sell to them and disappear. Your residuals depend on their staying with your service, so customer retention is important. In addition, many of your future prospects will come through word-of-mouth from your current prospects if you do your job right. It's extremely important to have a good reputation because people will certainly hear about you through the grapevine, and you're going to want them to hear good things—your business depends on it.
Step 6: Keep Funneling Sales Through Your Pipeline - In this industry, things run a little slower than usual, since you're dealing with the complexities of another business. It is the nature of B2B sales, so you might be working to close a deal for weeks. This is why it's important to multi-task, and to always be working on more than one account at a time. Meet with as many merchants as is reasonable, and make sure to do your best revive any leads that seem to have cooled off and disappeared. Always be in the process of signing up new merchants, and don't let yourself idle for too long. This is the best way to build up a large volume of residuals over time.
For everything you need to know on "Selling Merchant Services" <-- Click the link.
Content provided by: Shaw Merchant Group
EDGE Cash Discount Program: Defeating Processing Cost and Providing Even More Value to Business Owners
Saturday, April 25 2020
If you ask any business owner about the costs of accepting payments, one of the first things that they will tell you is that they feel that the fee they pay to process credit cards and other plastic is unfair and high. Given the chance, any one of these business owners would eliminate the cost and charge their customers for it. Until now, there has never been an easy way to do this without angering the customer and causing strife in their business. Furthermore, consumers in the modern world are heavily incentivized to use their plastic to pay for products for many reasons. To defeat this, you need to be able to present your business clients with a program that is equally as lucrative for them and their customers. The EDGE Cash Discount program is this system.
The problem merchants face with credit card payments
As you know, processing companies make most of their revenue from charging a percentage of each transaction. Typically, merchants will absorb this cost and deal with it as a cost of doing business. There is not an easy way to explain having to raise prices for those that pay with plastic, so the transaction cost cuts into the margin for the merchant and makes it harder to do business with high margins. Accepting cash is preferable because it offers higher margins, but people are heavily leaning towards card payments and are even incentivized with rewards programs and signup bonuses to use plastic as opposed to having to carry around cash.
Traditionally, merchants would charge the same amount to both their cash-paying customers and their card-paying customers. This makes things rather unfair to those that are paying with cash, as they are paying the same as someone else who pays with cards, which costs the merchant a high percentage to process. This less-than-ideal situation is what has led many merchants to seek out a different option. The EDGE cash discount program allows merchants to charge the same sticker price to both customers, but keep the same margin, as well.
Selling the EDGE Cash Discount Program
Remember how we said earlier on that merchants would love to pass the credit card processing cost onto the customer? Well, it's now possible with the EDGE program. The EDGE Cash Discount Program is an easy way to allow business owners to keep equal margins for any payment method and make pricing products that much easier. With the EDGE program, merchants won't have to worry about which payment methods their customers use most because they will be achieving the same profit either way.
In short, this program allows merchants to essentially wipe out processing cost in their store for all card payments. The program is implemented in a way that advertises it as a rewards program for cash instead of simply charging more for those that choose to use their card. For merchants, getting over the hump of advertising this program is the biggest hurdle. Once merchants realize that it will have no noticeable effect on foot traffic and revenue, it becomes an easy jump to make.
What’s included in this program?
One of the largest concerns that business owners have when implementing this program is the procedure change that must occur and how that change is presented to their customers. Luckily, the materials that are included in the program make it an easy transition and results in minimal disruption.
For starters, this program includes EDGE cash discounting software, which is a program that will automate all of the repricings that have to occur at checkout depending on which payment method the customer decides to use. This reduces the amount of time and labor that the business owner will have to spend, streamlining operations and making the transition anything but a burden on the daily operations of the business.
To explain the slight change to their customers and advertise the cash discount program, there will also be signage and literature explaining the program and how the pricing works so that the business owner can adequately inform the customers about the changes and ensure that there is no confusion. The business owner benefits from this information and incentivization, which could drive more customers to use cash because of the perceived benefits.
Finally, all of the equipment that is needed to facilitate this change can be provided to the merchant in this program. This includes POS systems and other technical equipment that is needed to facilitate the repricing and restructuring of transactions and how totals are calculated.
With these tools, merchants will have everything that they need to implement the EDGE cash discount program and increase their margins without a noticeable disruption in the checkout flow. Merchants won't have many reasons to resist this change and with a trustworthy rep to walk them through the process, they should see only benefits from the new system.
Friday, April 24 2020
Looking to Become a Credit Card Processing Agent? Here are the Guidelines:
Are you excited to become a credit card processing agent? Do you want to start a credit card processing company? If your answer is YES, then you have come to the right place.
In this article, I am going to teach you ways to start a successful credit card processing reseller Services Company. I am also going to take you through the fine details of planning, setting up, and running a successful credit card processing company.
You are going to learn about what it takes to become a successful credit card processing agent, how to conduct market and niche research, how to create a great business plan, how to get funding for your venture, and also tips to run a successful credit card processing company.
It is important to note that when you become a credit card processing reseller, you will be helping corporate and businesses to process payment for their customers.
Your credit card processing services will involve offering the platform and equipment to facilitate the sending, approval, and processing of payments and transactions between customer’s bank accounts and your clients' bank accounts.
What It Takes To Become a Credit Card Processing Agent
The credit card processing business is very dynamic, and the success of becoming a merchant services reseller is both easy and hard, as discussed in our previous post here.
There are a few things that you need to know; some of these include having a clear understanding of how credit card processing business works. You will also need to have deep knowledge of how credit cards work and what they do.
Another overly important thing that you will need to understand is your market and, most importantly, your niche market. This way, you will be able to connect with your customers on a personal level. In addition, you will also be able to create a solid relationship with banks for financial transactions and payment processing.
Market Feasibility and Niche Research
It is critical to note that any successful venture always starts with thorough research. When you want to become a credit card processing agent, you will need to do thorough market research.
Understand the type of services or products you will be offering and where your clients are and their needs.
Make sure that you look at the services offered by your competitors, their rates, and also how satisfied their customers are with the services they get.
The few steps you can take to become a merchant services reseller are to first create a survey on several businesses in your area, determine the most common services they use, and evaluate the satisfaction level of customers with their current payment providers.
Another important step that you need to take is to gather client information, such as phone numbers or email addresses. These details will help you when you start sending out pitches.
Crafting a Comprehensive Business Plan
For you to become a credit card processing agent and be successful in it, you will need to come up with a detailed business plan.
It is okay if you are not a seasoned writer, but you can hire one to do the work for you. Better still, there are several business plan templates available online that you can use.
There are several details that need to be included in your business plan; some of these details include:
Ideally, the business plan for a credit card processing company can serve as proof to investors and stakeholders that you are serious about with your venture as the document shows all the strategies.
A great business plan can help you win funding from various investors and banks.
How to Finance Your Credit Card Processing Business
Most business requires a startup capital; the same case applies to credit card processing companies.
To become a credit card processing agent, you need to consider where you are going to get funding to start your venture. You will also need to cater for all the operational costs until you start realizing some profits.
According to research, on average, a minimum of $51,000 is needed to start a credit card processing company.
There are options that you can use to get financing for your credit card processing companies some of these options include;
Launching Your Merchant Services Reseller Company
Once all the above are set up, you can go ahead and launch your credit card processing company. There are other finer details that you will need to consider before you do this. These include finding the appropriate location for your business, understanding the requirements which you must have beforehand, and understanding the manpower needed to run the business.
To become a merchant services reseller, you should fully implement your business plan. The best way is to strictly follow the plan without cutting corners.
Tip: Due to the competitive nature of the credit card processing business, it is critical to ensure that your business stands out.
Put more efforts to stand out among your competitions. The best way to do this is to have a business network. You can reach out to organizations and corporations to widen your reach and customer base.
Marketing Plan for Your Credit Card Processing Company
Just like any other business, a marketing plan is a must. You can do all the above work, but if you don’t come up with an effective marketing plan, you might fail.
Take your marketing strategies seriously. The following are some effective marketing ideas that you can use.
To further increase your reach to potential clients, you can create business cards, flyers, pamphlets, or business website.
Tips To Help You Run a Successful Credit Card Processing Business
In order to succeed in your credit card processing business, understand that you will not only be providing requirements and services to help process payment for customers BUT also, you will be selling yourself.
As a credit card processor, you will need to clearly show potential clients why they need your services. Show them the benefits they will get from your services.
Never seize to reach out to potential customers. In addition, ensure that you do a follow up on those pitches.
To simplify the process of becoming a credit card processing agent, Shaw Merchant Group provides all the tools you need for a successful credit card processing business.
Check out Shaw Merchant Group for more details and information on how to get started easily.
Monday, April 20 2020
Have you been considering selling merchant cash advances as part of your merchant services business? For the uninitiated, a merchant cash advance is basically when the credit card processor buys the future credit card sales, giving the merchant a lump sum of liquid cash upfront. This sort of deal can be arranged much faster than a loan from a bank, and approval rates are much higher as well. If you sell merchant services, it's a good idea to make cash advances a part of your offerings.
Cash advances can be very lucrative for your business. Not only are they a fairly easy sell for the kind of merchant who needs money fast, but selling merchant cash advances can result in handsome commissions from the processor. In addition, depending on what program you choose, you can also often provide some of the funding yourself with your own money, which will net you even more revenue. If you're looking for a good added value product to increase revenue, this is a very flexible service that you can sell to the right merchants.
Why would a merchant even need a cash advance in the first place? - Well, there can be many different reasons. They might want the money for growth reasons, for example if they have a great opportunity to upgrade their equipment, but they don't have the liquid cash to do it. Perhaps they are unable to get a normal line of credit for whatever reason and they need to buy inventory in bulk in order to keep costs down. Often, however, you will find that, just as with the more common paycheck cash advances that consumers use, the merchant probably needs the money to cover some unexpected expense or an emergency situation. This is perfectly fine, so long as the merchant is consistently bringing in revenue regardless.
How much the merchant can get depends largely on how much revenue they are bringing in via credit card transactions. Ordinarily, the processor will allow them a loan of between roughly 80% and 120% of their monthly credit card sales.
What do you need to sell a merchant cash advance? - Selling merchant cash advances doesn't have to be hard, but there are a few key things that you will need. First of all, your processor will have to have a cash advance program, ideally one with the possibility of syndication (which is when you are able to also invest your own money). Next, you will need a merchant that is bringing in at least $5,000 or so in credit card revenue every month. The processor also won't consider the business unless it has been running at the very least for 12 months and has a record of processing credit cards for at least 6.
How do you find merchants that need cash advances in the first place? - Of course, not all of the merchants that fit the description above will actually need a cash advance. Really, it is a very all-or-nothing issue with not a lot of space in between: a business either needs cash quickly, or it doesn't. Because of the high interest rate, most business owners wouldn't even consider a cash advance of this kind unless they were hurting for a large lump sum of money.
The best way to find these kinds of merchants is to simply ask the ones that you're already working with. Let them know that you offer these kinds of short term loans, and that you can have the money to them within days, instead of weeks or months like the banks. Network with as many merchants as you can, even those with whom you currently don't work with, and make sure that people are aware that you can bring them the liquid cash that they need as quickly as possible.
How do you present the cash advance to clients? - Selling merchant cash advances is like any other kind of selling in that the presentation is important. Be mindful not to insult your client. The best way to bring up the issue of cash advances is probably when you are consulting with a merchant in order to sell them some other service.
For example, if you are working with a merchant to sell them on a new contract with your processor, mention that you offer merchant cash advances as well. You will find that most of the merchants aren't interested, and this is expected.
Do not push it because the fact of the matter is that most merchants genuinely have no use for this kind of loan, and are understandably wary because they are expensive. However, if the merchant's ears seem to perk up a the prospect of a quick loan, this probably means that he does indeed need some money. Tell him that you can help his business grow and emphasize the ease of this kind of deal. Mention as well that you will be able to help him through the process in person, and that you can take care of much of the paperwork. Make it as easy as possible for the merchant, and try to get them the best deal if you can.
What can you expect to make when you're selling merchant cash advances? - How much you make really depends on a number of factors and also on how much of your own money you're willing to put in. In terms of commissions, this varies a lot between processors as well, and every one of them is different, so make sure to ask ahead of time before you sign up for a program. Typically, though, the higher the factor, the higher the percentage of your commission will be. Also, if the cash advance is for a very short-term period—say, 3 months—your commission will also be higher because the processor is taking less of a risk.
Does selling merchant cash advances sound like something you would like to try? It all comes down to finding the right merchants in need and partnering with a worthwhile merchant services company.
North American Bancard Partnership with POS Portal Making Merchant Services Sales Agents More Efficient
Tuesday, April 14 2020
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