Wednesday, 23 February 2022
What is the best cash discount program. North American Bancard has the best cash discount program for merchants, agents, reseller, ISOs, Sales Partner
Sunday, 03 April 2022
Selecting the best merchant services agent program when becoming a merchant services agent and selling merchant accounts and selling credit card proce
Friday, 29 April 2022
Become a successful merchant services agent selling merchant accounts and selling credit card processing services. Merchant Services Sales Reps
Friday, 29 April 2022
Selling Merchant Accounts, Selling Credit Card Processing, Selling Merchant Services with North American Bancard Agent ISO Reseller Sales Partner Prog
Wednesday, 13 April 2022
Learn how to sell merchant processing services to all business types. When selling credit card processing we will give you merchant sales training pro
Saturday, December 11 2021
In any business, it is extremely important to find a specific niche to work in, especially if you're starting out, and this isn't any less true when you're in merchant services. You are practically guaranteed to be swamped with competitors if you try to be too general in your approach. So the first thing you should do when deciding the direction of your business is to figure out what will make you different from the rest.
When I went to a conference for Merchant Services ISOs and sales agents recently, I couldn't help but make the observation that most of the companies did not see themselves as broadly-focused. Instead, the majority of the merchant services ISOs and sales agents set their focus towards a single niche of merchants that they concentrated on.
What do I mean by “niche”? Well, in this context, it basically means choosing a micro-market where your skills and talents would be best suited, and where you will meet fewer competitors. Instead of trying to please everyone (and likely failing), you will just please a handful of customers very well.
Now, what kind of niches can a merchant services sales agent exploit? There are actually many of them. For example, I met one individual at the conference who was looking to focus on POS systems. He wants to concentrate on getting the right kind of terminal to his clients, and of course also selling them the merchant account. Another businessman created a rewards program for his current clients for finding him new merchants, and this helped grow his enterprise. Yet another company was putting its energy into creating the actual POS software, so that its user base would get used to the interface and not want to switch to another.
Every one of these methods may be different, but they are all performed within their own niche, which makes them powerful. In any field that is very competitive, this is the best strategy to use.
What can you do to leverage your specific talents?
How can you find your own niche as a merchant services provider? Here are some ways that you can differentiate yourself:
If you're having trouble figuring out what niche would work well, then consider a few things:
These can all give you clues that will lead you in the right direction. Finding a niche that you can fit into will make your ROI better and even your work life more enjoyable.
Have you decided on a niche yet? Let us know.
If you have questions, would like more information or if you are ready to get started please click the button below to leave your name and contact information.
Sunday, 03 April 2022
To become a credit card processing agent can be a daunting task, but with proper guidelines like the ones I will teach you in this post
Wednesday, 30 March 2022
Start your own credit card processing business. Starting a payment processing company in 4 steps. Learn how to start a merchant processing company tod
Sunday, 20 March 2022
merchant services sales rep, merchant sales representative, merchant services commission structure, merchant sales rep
Friday, 11 March 2022
selling merchant accounts, selling credit card processing, selling merchant services, selling merchant processing services, merchant services sales
Sunday, 27 February 2022
sell merchant services portfolio, merchant portfolios for sale, credit card processing portfolios for sale, merchant portfolio valuation
Monday, 14 March 2022
Home for merchant services resellers, credit card processing resellers, merchant accounts resellers for North American Bancard. Join our sales partner
Saturday, 12 February 2022
Become a merchant services agent, ISO, reseller for credit card processing and merchant accounts, best merchant services agent, ISO reseller programs.